You gain converts by winning at something the existing provider didn't think was so important.
Habits are more powerful than fears.
Art is the act of navigating without a map.
There are lots of good reasons to abandon a project. Having a little competition is not one of them.
Great marketers don't make stuff. They make meaning.
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.