Competence is no longer scarce.
Donโt do it because itโs your job, do it because you can.
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
Care. Care more than you need to, more often than expected, more completely than the other guy.
If it's worth listening to, it's worth questioning until you understand it.
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.