Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.
Seth GodinThe digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
Seth GodinI've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work.
Seth GodinThe media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Seth Godin