If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.

Permission marketing is marketing without interruptions.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.

Dig your well before you're thirsty.

I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.