It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.

You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

Connect, create meaning, make a difference, matter, be missed.

Not adding value is the same as taking it away.

If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.

Facts are irrelevant. What matters is what the consumer believes.