Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.

When you can swim, who cares how deep the water is?

But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.

Anyone who says failure is not an option has also ruled out innovation.

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.

Transferring your passion to your job is far easier than finding a job that happens to match your passion.