If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.

Listen to your fear but don't obey it.

The only way to consistently grow in B2B is to be better than very good.

Too often, we don't give people the opportunity to fill in the blanks.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

No is the foundation that we can build our yes on.

Marketing is a contest for people's attention.