If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.

I do not think you can get rid of the fear... but you can dance with it.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?

Keep starting until you finish.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.