And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

Mass marketing means appealing to the masses which means appealing to the average.

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

Please stop waiting for a map. We reward those who draw maps, not those who follow them.