You gain converts by winning at something the existing provider didn't think was so important.
The opportunity is not in being momentarily popular with the anonymous masses. It's in being missed when you're gone, in doing work that matters to the tribe you choose.
The first step toward becoming extraordinary is, of course, to stop being ordinary.
Marketing is a contest for people's attention.
Incrementalism ceases to be a good strategy when there's a cliff on the route.
Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.