Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Seth GodinNormal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
Seth GodinThe best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
Seth GodinThe rules are now clear: no one is going to inform you, but it's easier than ever to inform yourself.
Seth Godin