If you could do tomorrow over again, would you?

Just about anything worth doing is worth doing better.

The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

Just because the tide is out, doesn't mean there is less water in the ocean.

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.