If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
Seth GodinWhere do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
Seth GodinSelling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth GodinMore than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
Seth GodinAs the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
Seth Godin