The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth GodinInstead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
Seth GodinWe're going to spend our entire future living in tomorrow-investing now, when it's difficult, is the single best moment.
Seth GodinBullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
Seth Godin