'Good enough' stopped being good enough a long time ago. so why not be great?

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.

Play a new game, not the older game but faster.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

Surprise comes from defying expectations.

It's easy to pretend expertise when there's no data to contradict you.