'Good enough' stopped being good enough a long time ago. so why not be great?

As you've probably discovered, great work makes us uncomfortable.

Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.