Make enough mole hills, and eventually you will build a mountain.
Just about anything worth doing is worth doing better.
You can raise the bar or you can wait for others to raise it, but it's getting raised regardless.
It takes confidence and guts to intentionally create tension.
Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.