Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
One way to sell a consumer something in the future is simply to get his or her permission in advance.
It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
The opposite of coherent is interesting.
Risking the appearance of weakness takes strength. And the market knows it.
Why waste a sentence saying nothing?