Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.

My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.

You don't launch a popular blog, you build one.

Many Things That Are True Are True Because You Believe Them.

The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.

As long as you want to please everyone, you won't please anyone.