Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

If you can't make money from attention, you should do something else for a living.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

If you're different somehow and have made yourself unique, people will find you and pay you more.

Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.