Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Listen to your fear but don't obey it.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.

Communication is the transfer of emotion.

Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.