Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

If you can’t state your position in eight words, you don’t have a position.

People that take responsibility are often given responsibility!

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.

The question is not Will you succeed? but rather, Will you matter?

In a digital world, the gift I give you almost always benefits me more than it costs.