Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies" of others.

The market and the consumer and idea trump the system.

The joy of art is particularly sweet, though, because it carries with it the threat of rejection, of failure, and of missed connections. It's precisely the high-wire act of "this might not work" that makes original art worth doing.

In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

Play a new game, not the older game but faster.

If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.