Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

You don't make art after you become an artist. You become an artist by ceaselessly making art.

The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.