If you can’t state your position in eight words, you don’t have a position.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Are you doing work worth doing, or are you just doing your job?

Seeing, despite the name, isn’t merely visual.

Mass attention is almost unattainable and it's not clear that you want it.

Way more productive, I think, to push yourself to be more in the world, not to encourage yourself to hide.