Defending mediocrity is exhausting.

Many people believe that great designers get great clients. It's the other way around.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.

The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.

Defending mediocrity is exhausting.

Those that spend the most effort in search of shortcuts are often the most disappointed and the least successful.