Change almost never fails because it's too early. It almost always fails because it's too late.

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.

Criticism comes to those who stand out.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).

Change isn't made by asking permission. Change is made by asking forgiveness, later.