Change almost never fails because it's too early. It almost always fails because it's too late.

Everyone picks the best one when given a choice.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

Market-driven design builds the success of the product's marketing into the product itself.

Taking delight in the journey takes confidence. It pushes the envelope of design.

The challenge is simple: Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little. Simple: If you can’t make it through the Dip, don’t start. If you can embrace that simple rule, you’ll be a lot choosier about which journeys you start.

Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.