If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
Seth GodinThe reason social media is so difficult for most organizations: Itโs a process, not an event.
Seth GodinOur job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Seth GodinBullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.
Seth GodinNow, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it; no one knew about it; it was a complete and total failure.
Seth Godin