Playing safe is very risky.
Being charismatic doesn't make you a leader. Being a leader makes you charismatic.
Habits are where our lives and careers and bodies are made.
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -
The opposite of coherent is interesting.
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.