You gain converts by winning at something the existing provider didn't think was so important.
People rarely buy what they need. They buy what they want.
The people who are the best in the world specialize at getting really good at the questions they don't know.
Strategic quitting is the secret of successful organizations
Listen to your fear but don't obey it.
There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.