The tiny cost of failure...is dwarfed by the huge cost of not trying.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

Kickstarter isn't a profit center, it's an organizer and an instigator.

Successful people are successful for one simple reason: they think about failure differently.

Sooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.

You can't lose. Go, go, go!