If it's worth doing, it's worth doing well.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

What evidence would you need to see to change your mind about this?

Remarkable work is always not on the list, because if it was, it would be commonplace, not remarkable.

People rarely buy what they need. They buy what they want.

People who make a difference never wait for just the right time. They know that it will never arrive.