The reason social media is so difficult for most organizations: It’s a process, not an event.
Seth GodinSuccess comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.
Seth GodinSelling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth GodinDiscomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
Seth Godin