Evolution is the most popular way we have for dealing with change.
Don't wait to be picked. Pick yourself.
If you think cat food is for cats, how come it doesn't come in mouse flavor?
Market-driven design builds the success of the product's marketing into the product itself.
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
The tiny cost of failure...is dwarfed by the huge cost of not trying.