Listen to your fear but don't obey it.

Catering to the passionate is exactly what you should do.

What people want is the extra, the emotional bonus they get when they buy something they love.

Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.

A dialogue leads to connection, which leads to trust which leads to engagement

Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).

If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons.