Listen to your fear but don't obey it.

Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

You have everything you need to build something far bigger than yourself.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !

The goal is to be on the hook, not to let someone else do the scary parts.