Books work as an art form (and an economic one) because they are primarily the work of an individual.
Seth GodinIf it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
Seth GodinIn a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
Seth GodinOne reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.
Seth GodinI was amplifying the negative at the expense of the positive, not to serve any useful function, not to make my writing better, but to destroy it. The lizard brain, so attuned to people laughing behind our backs, was on high alert for this sort of criticism and would do anything it could to stop me from writing again. I haven't sought out and read a review or a tweet since.
Seth GodinIt's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
Seth Godin