Great marketers don't make stuff. They make meaning.

Dreamers don't have special genes. They find circumstances that amplify their dreams.

Facts are irrelevant. What matters is what the consumer believes.

I've found that giving gifts is transformative. It makes me better. It clarifies my thinking and allows me to do better work.

Denigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.