Great marketers don't make stuff. They make meaning.

Leadership is scarce because few people are willing to go through the discomfort required to lead.

If you can’t state your position in eight words, you don’t have a position.

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

The way you make something happen is to do something that a fool could screw up.

Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.