Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
Seth GodinMost people have been brainwashed into believing that their job is to copyedit the world, not to design it.
Seth GodinThe art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
Seth GodinI donโt think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that itโs possible and acceptable for you to do it. Weโve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
Seth Godin