Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

You can't lose. Go, go, go!

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

Say what you believe and see who follows.

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.