The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
Seth GodinThat's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
Seth GodinNo, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things
Seth Godin