Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Seth GodinIf you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
Seth GodinIn contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.
Seth Godin