I define anxiety as experiencing failure in advance.

Figure out the people part and the technology gets a whole lot simpler.

Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

You cannot buy your way to share of voice today; you cannot buy attention anymore.