The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Ideas that spread win.

Networking that matters is helping people achieve their goals.

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

The opposite of coherent is interesting.

Be personal. Be relevant. Be specific.

If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.