The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.

Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

I think "creativity" is better described as failing repeatedly until you get something right.

In our desire to please everyone, it's very easy to end up being invisible or mediocre.

Everyone picks the best one when given a choice.