Products that are remarkable get talked about.

Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.

Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

By the time there is a case study about your industry, you are already too late.

If you can't make money from attention, you should do something else for a living.

The rest of the world isn't nearly as important as the few who are here.