Products that are remarkable get talked about.

Mass marketing means appealing to the masses which means appealing to the average.

If it's worth listening to, it's worth questioning until you understand it.

Good marketers measure.

You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.