I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
Seth GodinThe best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
Seth GodinThe fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
Seth GodinYou dont need to convince everyone. All you need to do is motivate people who choose to follow you.
Seth GodinAs the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
Seth Godin