The goal has never been to always succeed. The goal is to be allowed to keep initiating.

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.

What people want is the extra, the emotional bonus they get when they buy something they love.

You can't lose. Go, go, go!

Good marketers tell a story.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.