The goal has never been to always succeed. The goal is to be allowed to keep initiating.

Market-driven design builds the success of the product's marketing into the product itself.

If you think cat food is for cats, how come it doesn't come in mouse flavor?

If you can embrace the idea that your success and happiness are tied up in defeating the fear that's holding you back, you're 90 percent of the way to where you need to go, because no, we're not kids, and no, this is not a bike.

Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

As long as you want to please everyone, you won't please anyone.