We are leaving the industrial economy and entering the connection economy.

If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.

You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.

Finding new ways, more clever ways to interrupt people doesn't work.

Listen to your fear but don't obey it.

The application process changes the list of who applies. Your applicants reflect your methods.

The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.