No is the foundation that we can build our yes on.
Cheap is the last refuge of a product developer or marketer who is out of great ideas.
The only path to amazing runs directly through not-yet-amazing
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Average feels safe but it's not. It's invisible.
Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.