Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?

Treat different people differently. Anything else is a compromise.

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Mass attention is almost unattainable and it's not clear that you want it.