When you put your ideas in the world, then, and only then, do you know if they're real.

Facts are irrelevant. What matters is what the consumer believes.

Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.

If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.

I don’t think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that it’s possible and acceptable for you to do it. We’ve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

The cost of being wrong is less than the cost of doing nothing.

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.