The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

You dont need to convince everyone. All you need to do is motivate people who choose to follow you.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.

The one path that never works is the most common one: doing nothing at all.