The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Marketing management is now tribal leadership.

It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.

Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

Things that look like shortcuts are actually detours (disguised as less work).

Leaders have followers, managers have employees. Managers make widgets, leaders make change.