I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
Seth GodinI donโt think the shortage of artists has much to do with the innate ability to create or initiate. I think it has to do with believing that itโs possible and acceptable for you to do it. Weโve had these doors open wide for only a decade or so, and most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
Seth GodinSo sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth Godin