The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.

When you can swim, who cares how deep the water is?

The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.

Competence is no longer scarce.

Do the emotional labor of working on things that others fear.

Good advice is priceless. Not what you want to hear, but what you need to hear. Not imaginary, but practical. Not based on fear, but on possibility. Not designed to make you feel better, designed to make you better. Seek it out and embrace the true friends that care enough to risk sharing it. I'm not sure what takes more guts-giving it or getting it.