The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

The innovator creates a business where they are making money, even when they sleep.

It will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.

My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.

Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.

Defending mediocrity is exhausting.

Waiting for perfect is never as smart as making progress.