In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

It's uncomfortable to challenge the status quo.

Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.

It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.