In general, organizations are afraid to fire customers, no matter how unreasonable. This is a mistake. It's good for you.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

Competence is the enemy of change!

Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.