Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.