The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
Seth GodinIn a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Seth GodinYou want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
Seth Godin