Just about every great, brave or beautiful thing in our culture was created by someone who didn't do it for money.

The best marketing strategy is to destroy your industry before your competition does.

The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.

Art is the act of navigating without a map.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

Authenticy in marketing is telling a story people want to hear.