The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.
Seth GodinThe sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
Seth GodinFear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.
Seth Godin