By the time there is a case study about your industry, you are already too late.

The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.