The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

At the age of four, you were an artist. And at seven, you were a poet.

Permission marketing is marketing without interruptions.

That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Tribes makes our lives better, and leading a tribe is the best life of all.

Don't wait to be picked. Pick yourself.