The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.

There's no map for being an artist.