The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.

The world is begging for you to lead.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

Sharing an idea you care about is a generous way to change your world for the better.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.