The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

Average feels safe but it's not. It's invisible.

It's uncomfortable to resist the urge to settle.

Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.

Mass marketing means appealing to the masses which means appealing to the average.

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

Being aware of your fear is smart. Overcoming it is the mark of a successful person.