One way to sell a consumer something in the future is simply to get his or her permission in advance.

You don't have enough time to be both unhappy & mediocre. It's not just pointless; it's painful.

There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

We're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?