One way to sell a consumer something in the future is simply to get his or her permission in advance.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.

We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.

Sign your work...If you're not proud of it, don't ship it. If you are, sign your work and own the results. We'll know who to thank. If you work for a place where work goes unsigned (internally, in particular) it's worth asking why.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

Marketing begins before the product is launched.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.