If you don't require the journey to be easy or comfortable or safe, you can change the world.
Seth GodinWe need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.
Seth GodinThe problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
Seth GodinPeople are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin