Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

Figure out the people part and the technology gets a whole lot simpler.

'How was your day?' is a question that matters a lot more than it seems.

A brand that stands for what all brands stand for stands for nothing much.

As soon as you are willing to say 'it's not for you', you're freed up to make art.