The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Seth GodinRepeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isnโt particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.
Seth GodinFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth Godin