The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

The enemy of fear is creativity.

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.