The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

How was your day? If your answer was "fine," then I don't think you were leading.

Copy, not from your industry, from others. You have to go where there is no competition.

The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.

You gain converts by winning at something the existing provider didn't think was so important.

By definition, remarkable things get remarked upon

We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.