The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

When you can swim, who cares how deep the water is?

Figure out the people part and the technology gets a whole lot simpler.

Leadership is a choice. It's the choice not to do nothing.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

Skepticism doesn't help you hear.

Permission marketing is marketing without interruptions.