The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

There are always limits, and opportunities. The ones we rehearse and focus on are the ones that shape our future.

In a digital world, the gift I give you almost always benefits me more than it costs.

New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.

We're all born creative, it takes a little while to become afraid.

Learning is not watching a video, learning is taking action and seeing what happens.