Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth GodinWe have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
Seth GodinYou can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.
Seth GodinI think if you're remarkable, amazing or just plain spectacular, you probably shouldn't have a resume at all.
Seth GodinSooner or later, many idealists transform themselves into disheartened realists who mistakenly believe that giving up is the same thing as being realistic.
Seth GodinThe brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
Seth Godin