If you can't make money from attention, you should do something else for a living.

Ideas don't get smaller when they're shared, they get bigger.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Leadership is scarce because few people are willing to go through the discomfort required to lead.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Keep starting until you finish.