Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.

Things that look like shortcuts are actually detours (disguised as less work).

Your best customers are worth far more than your average customers.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

Increasingly, there are only two kinds of companies: brave and dead.

The best marketing strategy is to destroy your industry before your competition does.

Don't save the canary. Fix the coal mine.