One way to sell a consumer something in the future is simply to get his or her permission in advance.
Seth GodinMost people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.
Seth GodinThe public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
Seth Godin