Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Seth GodinTurn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.
Seth GodinI think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
Seth Godin