The one path that never works is the most common one: doing nothing at all.
Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
Don’t do it because it’s your job, do it because you can.
Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.